SITUATION

Hedgewood Commercial Properties – creators of urban villages Vickery Village and Woodstock Downtown – needed marketing support to drive retail leasing and provide consumer marketing for two shopping destinations located in the suburbs of Atlanta.

SOLUTION

Carpenter & Company became the marketing department and developed two unique leasing marketing plans featuring direct mail campaigns, websites, property signage, and public relations to promote each shopping village. A merchant relations program was designed to include a marketing tool kit to ensure healthy retailers and restaurateurs. We also created unique consumer marketing plans for each property to promote the shopping destinations.

RESULT

One property is now 95% leased and retail sales are increasing each month. The second development is approximately 50% leased and is expected to open in 2008. On-going marketing efforts continue for both properties.